2018-06-27 By Maya Pillai
In today’s tough business environment, anything a company can do to stand out from the competition and attract customers can only be a good thing. Using digital displays is a great way to help you do just that through images, videos and interactive content that is engaging and informative. If this sounds like something you’d like to explore further, here are five easy ways to get the most out of your digital marketing.
1. Show the way
For companies with large offices or stores, customers coming in through the front door can quickly feel lost. Digital signage is a great way to point them in the right direction. It can be used to tell them where to find key departments or other places people will want to reach, like the reception, the toilets and the lifts or escalators.
2. Share information
While you might instinctively feel that digital displays need to market a product or service, this isn’t always the case – at least not directly. Branded digital signage can be used to let people know the date, time or weather and is useful not just for customers but staff and other visitors, too.
3. Keep customers entertained
Digital displays don’t just show messages; they can also show images and videos. If you have a series of images you want to display, attract customers with in store music, keeping them entertained while you advertise a product of service. Digital signage companies such as https://moodmedia.co.uk/in-store-music-for-business/ can help you pick the right music for your customer base.
4. Develop a following
Social media is one of the essential parts of a company’s marketing toolbox. The more people you can reach online, the better. Use your digital displays to attract new followers, encouraging people to like you on Facebook or follow you on Twitter or Instagram to get exclusive offers or find out more about what you are doing as a company.
5. Event promotion
Digital displays are an excellent way to let people know about events your company is running and that they might be interested in attending, such as an open house or a one-day sale. Give them the key facts, such as when and where it is and what they need to do to book a place.