2018-08-09 By Maya Pillai
Affordable public housing schemes are in great demand in the USA today. The major objective of these schemes is to give homes to the needy. They include people who are homeless due to natural calamities, public action, medical emergencies, immediate threats to life and domestic violence. Those in charge of affordable public housing make it a point to ensure such people are aware of these schemes so that they may submit their applications to the local authorities and receive approval for a home.
Martin Lamar-the importance of spreading awareness for affordable public housing schemes
Martin LaMar has over 10 years of experience and knowledge in affordable housing schemes in the USA. His name has been associated with many projects and he has played an instrumental role in successfully advising committees and Board of Directors of affordable housing projects on marketing, finance, budget and other related matters. He says that when it comes to the management and operations of affordable public housing schemes, marketing plays an important role. People who are eligible for public housing need to be educated and aware of the options open to them. In this way, they may submit their applications to the Executive authorities and receive a home.
The importance of mobile marketing for spreading information
He adds that most people who are eligible for affordable public housing schemes do not have access to a desktop. It is obvious they will not be able to check their emails or any promotional mails that offer them affordable public housing schemes. This is where mobile phones come in handy. SMS marketing is a way to reach out to the people who are eligible for public housing. Messages should be sent with a contact number where they can talk to authorities and subsequently register their names for homes under the scheme.
Low income groups have to be educated about the home options available to them
The low- income groups and homeless need to be educated so that they get safe homes for living. They should submit their applications and on approval take the letter for getting the home they deserve. Every metropolitan has a neighborhood that needs help. These regions must be identified and awareness campaigns spread so that people are informed. Mere information is not sufficient. The awareness campaigns should also generate the need in people to apply for affordable housing schemes in the region, he says.
Martin Lamar sums up by saying that he and all the members of the board have a social responsibility to underprivileged sections of society. Even a small blade of education and awareness can go the extra mile in helping people find safe and clean homes. The management committee regularly holds meetings to discuss ways via which they can improve their marketing efforts. This helps them in the long run to reach out to the targeted masses so they are effectively are able to render homes to the homeless and make the community safe for everyone to remain happy, healthy and secure in life!