2020-02-18 By Maya Pillai
Website marketing is a crucial skill for online business owners. Whether you are just starting off or have a successful online business, you need to know important aspects of marketing that affect your business. While this is not something you have go to college for, it is a vital part of running a successful online business. With that in mind, here are some resrouces and courses you should use to learn website marketing.
Google Online Marketing Challenge
The Google Online Marketing Challenge is an online marketing course. It comprises of modules that cover search engine marketing, introductory digital marketing, analytics, mobile and social marketing, and video marketing. This makes the course one of the most comprehensive for beginners, imparting them with skills to take their marketing efforts the next level. Upon completion of the course, readers get a free Google Ads budget to use over a three-week period. Therefore, you get to learn about website marketing and use the knowledge to run an online advertising campaign to practice what you have learned.
Inbound Digital Marketing Course
Another effective digital marketing course is the Inbound Digital Marketing Course offered by HubSpot Academy. The course is comprehensive and offers over 38 lectures and over 4.5 hours of instructions to learn digital marketing skills. The good thing is that the course is completely free, making it suitable for everyone including beginners in online marketing. The major topics covered include the basics of inbound marketing, landing pages, SEO, blogging, lead nurturing, conversion optimization, and email marketing. It also provides instructions on how each of these tactics works together to achieve an effective inbound marketing strategy. At the end of the course, you can take a certification exam and earn a badge that you can use on your LinkedIn profile or resume.
WordStream’s PPC University
WordStream’s PPC University marketing course is a free resource for those who wish to learn website marketing. The course helps you in building pay per click (PPC) and digital marketing skills. The course is offered across three tiers from beginners to advanced users. It is also comprised of additional modules that cover social advertising. In addition to this, you also get access to several white papers and webinars that will enhance your digital marketing education. With the ability to access the course across different devices, including mobile devices, you are easily able to access knowledge on the go.
Alison Free Diploma in E-Business
Another alternative for you to learn website marketing is the Alison Free Diploma in Business. The course is offered in a massive online community that allows you to learn everything in a friendly learning environment. You get access to free and certified courses on almost everything to do with online marketing. The main topics covered by the course include search optimization, campaign tracking and integration, Google Analytics and Google Ads, digital measurements, revenue metrics analysis, and more.
Learning website marketing is easier now than ever before. While most people tend to wonder how to start, several courses and resources are readily available online for those interested. Furthermore, most of the courses are offered for free and take only a short period of time to be completed.