The SEO landscape is continually shifting. In the last decade, there have been seismic shifts and the services offered by SEO agencies and consultancies have had to adapt and evolve.
In parallel, there have been major changes in content marketing and this has led to differences of opinion on what works. This is a confusing situation for businesses. Some are left wondering if SEO is important anymore and if link building is worth it.

According to experts at Search Engine Journal, search engines are notorious for ‘tinkering’ with alogorithm updates and layout adjustments. Smaller brands are left struggling to keep up.

There are now very compelling reasons for outsourcing your SEO, rather than trying to keep up with it yourself.

1. You won’t be able to keep up

SEO is changing so fast, you’re unlikely to keep up. When you hire a London SEO Agency, such as https://www.elevateuk.com/seo-services/, you are not just paying for expertise. You are paying for up to date knowledge.

They have the time to research the changes, test what works and shield you from potential search engine penalties.

2. You must have high quality content

Any old content will do you no good at all! You must have a strategy for your content in the same way as you need a strategy for other aspects of your business. It also has to be written in a way that will make it easy to share rank well.

Have you got the skills and the time to write it? How much of your time will it take up? Your precious time may be better spent in other aspects of your business.

3. You have to be consistent

You cannot ‘dip’ into SEO when you feel like it or when you have a spare moment. It is like a fire that needs constant fuel to keep it burning brightly. The same is true of social media. You can use social media to help your SEO and get your content indexed, but you need to know how to do this. Expert assistance is the best option.

4. DIY is dangerous

Linking in the wrong way can do you more harm than good. If you don’t have the right skills, it would be better to not even attempt it and to leave it to the experts.